Press Releases

Press release is an official statement delivered to members of the news media for the purpose of providing information, an official statement, or making an announcement. A press release is traditionally composed of nine structural elements, including a headline, introduction, body, and other information.

The main purpose of all press releases is to promote something significant and specific, and to do so clearly. Beyond that, a press release is a document that adheres to a strict format and serves three marketing and promotional purposes: To notify the media about an event in hopes that they will spread the word. To share something about your business, hoping a reporter will see a story in your press release and write an actual news article about it. To promote your business' appearance on the internet via blogs, websites, and social networks.